Forever New History

Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start up retailer and now trades over 250 stores in 11 countries globally. Our brand celebrates the feminine beauty of women, a signature style flowing through every creative element. Collections are inspired by global trends in art, film, music and theatre as well as haute couture runway shows in Paris, London, Milan and New York.

Forever New creative teams work collaboratively to create unique harmonious collections, presented beautifully in elegant store environments for the shopping pleasure of our valued customers. http://www. forevernew. com. au/Help-Faq/ETHICAL-CODE-OF-CONDUCT. aspx http://www. forevernew. com. au/Careers. aspx The company, headed by Dipendra and Amanda Goenka, The Goenkas are the public face of the company, backed by British retail magnate Tom Singh, who invested in Forever New soon after the couple set up shop in 2006. Mr Singh founded Britain’s second-largest womenswear retailer, New Look, in 1969. ‘Tom Singh continues in his advisory role with the investment via independent trusts run on behalf of the Singh family,” employed about 700 people http://www. smh. com. au/business/forever-new-fashions-itself-as-global-retailer-20110906-1jvv0. html One of the world’s most successful fashion retailers launches Forever New. The man behind one of the UK’s largest fashion retailers has brought the successful formula to Australia with the launch of Forever New. The venture is backed by Tom Singh in partnership with Dipendra and Amanda Goenka.

Mr Singh is the Founder/Director of New Look, the UK’s third largest women’s fashion chain, and MIM in France, which have more than 800 stores throughout Europe. With a focus on bringing hot celebrity-led trends and looks from London, New York & Paris to Australia, Forever New is aimed at young fashion conscious women. Amanda Goenka, Forever New Managing Director, said the brand intends to fill a gap in the market by delivering international catwalk looks and street trends into stores at high quality and great value.

Amanda says, “At Forever New we have a young team of Australian and London based designers who keep a daily watch on new trends and create ranges for our customers which are manufactured in our own Asian operations. Our internal vertical infrastructure is geared for maximum speed to market. The process from design room to shop floor can take as little as fourteen days, which also allows us to respond quickly to customer needs. New styles are introduced every week, which means that customers will enjoy shopping our stores frequently. Amanda believes that Forever New will appeal to fashion followers who want to shop for the latest looks in an exciting new store environment. Stores are designed to showcase the ranges with modern fixtures, spacious layouts and light colours. Bold graphics and lighting effects reflect the celebrity inspired theming, with the Forever New brand itself depicted by a constellation of shining stars. New Look founder Tom Singh said he was pleased to be partnering Forever New in Australia as part of his Australasian Retail vision.

He says, “We believe there is tremendous opportunity to bring fresh new trends to young fashion lovers at great value. Australia is a fashion forward market as today’s youth have instant global awareness via the internet. They no longer expect to wait several months for new trends to appear in store when they can already see them online. ” Forever New stores are now open at Southland and Broadmeadows in Melbourne; Liverpool and Parramatta in Sydney with Chadstone, Penrith and Chermside in Brisbane to open soon.

The company is planning to open additional stores over the next twelve months. October sees the introduction of Miami Tropical, a cool and laid back beach focus with tons of dresses and casual fun styling. Forever New is also the exclusive Australian licensee for the hot Lipsy brand, one of the most successful UK brands that is sold in Top Shop and other retailers. The Lipsy range will debut in late September. Forever New offers its own exclusive swimwear and lingerie ranges, and fashion accessories with a focus on handbags. http://www. mediasearch. com. au/fashion/wrap/forevernew-launch

Leave a Reply

Your email address will not be published. Required fields are marked *